About Us

Kiddylicious was built on the firm belief that great taste is the key to developing a positive attitude to food in later life. So, we work hard to develop yummy, nutritious options that are specially created for weaning babies, tiny tummies and growing children.

Our Commitments

• Taste is at the heart of everything we create
• Our finger foods encourage little ones to feed themselves
• Our allergen-friendly range means that there’s something for everyone
• Portion-controlled snacks to ensure that parents are giving their little ones just the right amount
• We innovate non-stop – we push ourselves to introduce new options and greater variety for parents

We’re proud to say that Kiddylicious is now:

• The #1 UK Baby Finger Food with 37.4% market share (Source: Source: IRI data to 52 w/e 20 Jul, 24)
• Kiddylicious contributed 65% (£3.8m) to Total Baby Finger Food growth in the latest MAT (Source: IRI data to 52 w/e 20 Jul, 24)

• Part of the Lotus Bakeries Natural Foods family of brands

About the Role

• We’re on the hunt for an ambitious & talented Grocery Account Executive who can bring our commercial strategy to life and develop strong relationships with our retail partners.
• Upselling/growing new and existing accounts.
• Supporting the wider sales team with day-to-day tasks including; new line setup, EPOS, invoice tracking and promotional set up
• Analysing promotional activity and creating actionable insights
• Working with account managers to support in JBP building and annual business planning
• Manage P&L and forecasting of assigned accounts.  Delivering value, volume and margin metrics
• To build unrivalled cross functional relationships with key customer contacts across buying, supply chain, category & merchandising teams.
• Deliver top class visibility and penetration through bringing Kiddylicious alive in stores (POS, secondary displays & winning in key events)
• Work with the Category Manager to develop category stories &  insights that drive significant business benefit.

About You                                                     

You will likely be an existing National Account Executive looking for more exposure to the top 4 grocery accounts. You may also be a recent graduate ready for your first move in to grocery FMCG.

Here are the most important things we’re looking for from you:

• High level of numeracy.  Confidence with handling and analysing data 
• Resilience and determination – obstacles don’t hold you back and you work effectively when faced with a tough situation
• Analytical – you are all over the data and can bring new and relevant insights to the team
• Great relationship builder – you are personable and have a collaborative attitude to working with grocery buying teams
• You are a great fit for the team