To support our International Distributor Biscoff team, we are currently recruiting a Key Account Manager – Indonesia, based in Singapore.

• You will be the driving force behind building the Lotus Biscoff brand and business in Indonesia.
• You will be responsible for achieving country-specific KPIs and growth targets.
• Your mission is to localize and implement the global Lotus Biscoff Growth Model strategy by mapping business opportunities and through Joint Business Plans with our commercial partner.
• You will report to the Manager South East Asia (based in Hong Kong).

1. Operational & Commercial Support

• Act as the primary commercial contact for our local partner.
• Lead the day-to-day execution of the approved country strategy.
• Provide hands-on support to our local partner in branding, assortment, distribution build up, pricing, activations, Away-from-Home projects, retail discussions & negotiations etc.  
• Develop tools and supportive sales & trade organizers for the sales & key account teams of our partner.
• Participate in trade meetings & negotiations.
• Meet sales & merchandising teams across the country to train and facilitate business, share learnings & best practices, listen to their needs and questions, energize and inspire them to keep Biscoff top of mind.
• You spend as much as possible time with our distributors and partner. You’ll be based in our Singapore office, but will frequently travel to Indonesia to build our business there – in close collaboration with our distributor.
• Collaborate daily and closely with the Customer Service (Hong Kong) team regarding order planning, S&OP inputs, and payment follow-ups.

2. Strategic Development & Market Insights

• Map the entire eco-system for Indonesia and develop in-depth knowledge of the Indonesian retail and Away-From-Home landscape; including e-commerce, modern trade, and traditional trade.
• Define market opportunities by channel, geographical area, (retail) banners, AfH players etc. Define potential, set priorities, and define specific route-to-market.
• Define optimal range architecture and price/volume mix per channel, in collaboration with the Revenue Growth & Marketing team (Belgium).
• Co-create Joint Business Plans with the distributor, setting clear KPIs and growth levers.
• Inspire parties and share best practices across markets and identify new business opportunities.
• Analyze market data (e.g. in-market sales, scan sales, …) to monitor brand performance and identify growth opportunities.
• Monitor distributor performance and advice when action needed.
• Contribute to the annual Area Action Plan and provide strategic input to the General Manager International Distributors Biscoff (Belgium).
• Prepare and participate in data-driven business reviews at country and area level.

• You are an ambitious person with extensive knowledge of the Indonesian retail and distribution landscape.
• Willing to travel frequently to Indonesia and occasionally within the region.
• Master’s degree in Economics, Sales, Marketing, or related field.
• 5 - 7 years of experience in FMCG, and working with retailers and (sub)distributors in Indonesia.
• Entrepreneurial mindset with a passion for building international brands.
• Strong analytical skills and attention to detail; experience with Nielsen, IRI, or Kantar is a plus.
• Results-driven, with a proactive approach to planning and execution.
• Excellent communicator, able to work independently and collaboratively across teams.
• High intercultural intelligence and empathy for diverse cultures and lifestyles.
• Proficient in MS Office (Excel & PowerPoint); SAP knowledge is an asset.
• Experience in e-commerce and digital media is a plus.
• Fluent in English and Bahasa Indonesia; additional regional languages are a strong advantage.