National Account Manager
The National Account Manager (NAM) is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning. The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major grocery retailers at the HQ level such as Albertsons/Safeway, Publix, Food City, The Winn-Dixie Company. The NAM will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.
- Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
- Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
- Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
- Budget Management: Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
- Reporting/Analysis: Collaborate with Category on analyzing and interpreting monthly data and sales trends at your accounts.
- Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
- Minimum 4 years of direct selling experience at the HQ level with proven experience managing national retail accounts in grocery
- Strong cross-functional collaboration across supply, marketing, and finance teams bringing strategic plans to life
- Expertise in trade promotion management, forecasting, and annual planning.
- Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
- Strong communication, presentation, and negotiation skills.
- Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.