The Category Development Analyst is integral to the strategic and operational success of Lotus brands, particularly Biscoff, BEAR and Revel, in the U.S. market. This role bridges data-driven insights with actionable strategies, directly supporting the Sales Team in achieving revenue and market share growth.

By leveraging data analytics, this role uncovers trends, identifies opportunities, and enhances decision-making processes. The ultimate goal of the role is to ensure that Lotus's products not only meet, but exceed consumer and retailer expectations, fueling sustainable growth.

Data Analytics & Insights

• Deliver analytic insights across business domains, including consumer behavior, customer analytics, digital trends, market share, and performance drivers.
• Leverage the use of data visualization to extract and communicate insights from data sources such as Nielsen and internal reporting platforms.
• Conduct detailed reporting and consumption data analysis for BEAR across channels including Nielsen, Costco, Amazon, Target, and Kroger.
• Support reporting processes to track market share, POS drivers and drags, price leadership, and volume forecasting.

Category & Commercial Strategy

• Support category strategy reviews, translating insights into priorities for internal and customer-specific recommendations.
• Provide SKU and assortment recommendations based on data trends, market gaps, and customer needs.

Business Reporting & Reviews

• Create and deliver informative, detailed, and impactful business reviews for internal leadership.
• Develop compelling presentations that leverage broad data sets to formulate actionable insights and growth strategies. 

Revenue Growth Management

• Support the Commercial Planning & Execution process through expertise in the Trade Promotion Management (TPM) platform, with a particular focus on TPM for BEAR.
• Assist users in navigating and operating various modules, including Promo Planning & Analysis, Volume Forecasting, Pricing & Terms, and Claims Matching.

• Previous experience in Category Management/Data Analyist in consumer brands (1-3 years).
• Proficiency in data tools such as Nielsen, Circana, Spins,... is a plus
• Strong organizational skills with the ability to manage overlapping projects and deadlines.
• Exceptional communication skills, capable of storytelling with data to influence internal and external stakeholders.
• Intellectual curiosity with a strategic orientation to see the bigger picture and translate into tactical actions.