The Category Development Analyst is integral to the strategic and operational success of Lotus brands, particularly Biscoff and BEAR, in the U.S. market. This role bridges data-driven insights with actionable strategies, directly supporting the Sales Team in achieving revenue and market share growth. 

By leveraging data analytics, this role uncovers trends, identifies opportunities, and enhances decision-making processes. The ultimate goal of the role is to ensure that Lotus's products not only meet, but exceed consumer and retailer expectations, fueling sustainable growth. 

Data Analytics & Insights 

• Deliver analytic insights across business domains, including consumer behavior, customer analytics, digital trends, market share, and performance drivers. 

• Leverage the use of data visualization to extract and communicate insights from data sources such as Nielsen and internal reporting platforms. 

• Conduct detailed reporting and consumption data analysis for BEAR across channels including Nielsen, Costco, Amazon, Target, and Kroger. 

• Support reporting processes to track market share, POS drivers and drags, price leadership, and volume forecasting. 

Category & Commercial Strategy 

• Support category strategy reviews, translating insights into priorities for internal and customer-specific recommendations. 

• Provide SKU and assortment recommendations based on data trends, market gaps, and customer needs. 

Business Reporting & Reviews 

• Create and deliver informative, detailed, and impactful business reviews for internal leadership. 

• Develop compelling presentations that leverage broad data sets to formulate actionable insights and growth strategies.  

Revenue Growth Management 

• Support the Commercial Planning & Execution process through expertise in the Trade Promotion Management (TPM) platform, with a particular focus on TPM for BEAR. 

• Assist users in navigating and operating various modules, including Promo Planning & Analysis, Volume Forecasting, Pricing & Terms, and Claims Matching. 

Professional Requirements:

• Bachelor's Degree 

• Previous experience in Category Management (3-5 years). 

• Proficiency in data tools such as Nielsen. 

• Strong organizational skills with the ability to manage overlapping projects and deadlines. 

• Exceptional communication skills, capable of storytelling with data to influence internal and external stakeholders. 

• Intellectual curiosity with a strategic orientation to see the bigger picture and translate into tactical actions. 

• Experience analyzing and integrating data from diverse sources. 

• Advanced skills in PowerPoint, Excel, and SAP Analytics for creating compelling visuals and dashboards. 

• Familiarity with e-commerce and retail analytics.