Willems Biscuits, specialized in private label brands with a focus on Speculoos, Spread, Waffles & Pastries internationally, is investing in their further growth path. We are looking for an experienced Account Manager Retail to further strengthen the commercial team.

You are responsible for driving sustainable and profitable growth within a portfolio of international private label customers across multiple markets. Independantly managing and developing relationships with key retail partners, you identify new business opportunities, lead commercial negotiations and deliver long-term value for both customers and Willems Biscuits.

Your key responsibilities include:

• Developing and implementing a robust account strategy aligned with our Customer Brand Business (CBB) strategy, through developing, executing and monitoring the annual customer business plans, tailored to meet our customers' needs.
• Independently managing a portfolio of international retail customers across multiple countries, balancing priorities and identifying new business opportunities.
• Leading annual commercial negotiations with customers, including pricing, contracts, and commercial agreements, while developing and implementing profitable pricing and assortments strategies.
• Building, maintaining and growing an effective network within the FMCG market in order to identify growth opportunities through category, market and competitive analysis, translating insights into actionable commercial plans.
• Taking full ownership of the customer relationship and contract management, ensuring the achievement of commercial objectivs while making responsible decisions regarding budgets and resources.
• Delivering accurate sales forecasts and proactively managing risks and opportunities throughout the planning cycle.
• Influencing and aligning cross-functional stakeholders (Sales Services, Supply Chain, Finance, R&D,…) in order to deliver customer commitments, drive business performance and maximize customer satisfaction.

Do you recognize yourself in this profile? Then we look forward to meeting you!

• You have a Master's degree in an economical field and 3-5 years of relevant experience in Sales, preferably in FMCG and/or private label.
• You have proven experience in independently managing key customer relationships and leading commercial negotiations.
• You know how to develop and execute customer business plans and growth strategies and have a solid understanding of retail dynamics, category management and commercial profitability drivers.

• You bring strong analytical skills, proactive thinking, and a hands-on mentality, all while being a true team player.
• Your excellent communication skills enable you to collaborate effectively with a diverse range of stakeholders.
• You are excited about working in an international context and are flexible for occasional travel.
• Fluency in Dutch, French and English is a must.