Account Manager ID Biscoff Middle East
Our International Distributors (ID) department for Biscoff selects and manages a global network of specialized distributors and commercial partners. As Account Manager ID Biscoff Middle East, you will manage and support our partners in building and growing the Lotus Biscoff brand across key markets in the Middle East. You provide our partners with a clear strategic framework and the right commercial and marketing levers, helping them translate our ambitions into actionable, market-specific plans for the short, medium and long term.
You will report to the Director ID Biscoff EMEA & Travel Retail and will be based at our office in Baar, Switzerland.
Your mains responsibilities will be:
- You are the first point of commercial contact for our partners in the region. You drive the day-to-day execution of agreed country strategies and follow up on commercial topics such as pricing, assortment, distribution and activations, as well as marketing initiatives including in-store visibility and promotions.
- In close collaboration with our Customer Service team, you follow up on orders, demand planning, stock levels and payments to ensure smooth execution and strong product availability across your markets.
- You develop an in-depth understanding of the commercial landscape and competitive environment across your markets, covering Retail, E-commerce, Away from Home and Foodservice. You help define the most effective route-to-market strategy by market and channel.
- By gathering and analysing market insights and performance data, you identify opportunities and areas for improvement. Together with our commercial partners, you translate these insights into concrete actions, define the right assortment architecture and price/volume mix, and develop joint business plans with clear KPIs and growth levers.
- In close collaboration with the Director ID Biscoff EMEA & Travel Retail and the ID Revenue Growth & Marketing team, you develop action plans for your countries and translate regional priorities into concrete initiatives across your markets.
- You build strong, long-term relationships with our commercial partners while ensuring alignment with the strategy, standards and ambitions of Lotus Bakeries.
To be successful in this role, we believe you should have:
- A strong academic background, with a Master’s degree, preferably in Economics, Business Administration or a related field, combined with at least three to four years of relevant commercial experience within an FMCG company.
- A solid understanding of how international brands are built and developed through external distributors and commercial partners.
- A commercial and entrepreneurial mindset, with the ability to turn strategy and market insights into concrete actions and results.
- A hands-on approach that combines ownership, analytical thinking and strong stakeholder management with the ability to work independently in a dynamic international environment.
- Strong intercultural awareness and the ability to build trusted relationships across different cultures, markets and ways of doing business.
- Excellent written and spoken English. Arabic would be considered a strong advantage.
- Willingness to travel up to 20%.